Channel Partners Program
AudioCodes OSN Program is available to all channel partners promoting AudioCodes' solutions globally:
Distribution Channels
AudioCodes distribution channels are globally dispersed, providing AudioCodes’ hardware and software solutions for a network of Value Added Resellers & Systems Integrators. AudioCodes’ distributors are committed to excellence in delivery and logistics of AudioCodes’ products, complementing them with solutions from other vendors and key Solution Partners. AudioCodes distributors sell to Value Added Resellers and Systems Integrators only, and cannot sell directly to the end user (2-Tier Sales Model).
Value Added Resellers and Systems Integrators
Value Added Resellers (VARs) and Systems Integrators (SIs) provide the end customer with systems integration, installation and support services. AudioCodes and its VARs and SIs are committed to first class support services, ensuring end-customer satisfaction. VARs & SIs complement the AudioCodes’ VoIP solutions with products from Solution Partners and leading NEPs, providing the end user with a complete, best-of-breed networking solution.
AudioCodes OSN Program Certifications
AudioCodes OSN certification plan is open for all types of channel partners: Value Added Resellers (VARs), Distribution Channels, and Systems Integrators. Solution Partners and Training Partners can also use this certification plan in order to gain the market trust and the required knowledge and infrastructure to be able to support AudioCodes-based VoIP networks.
Partner Program Levels
The program consists of four levels to enable partners and integrators to further develop their VoIP portfolios, increase customer satisfaction, and maximize profitability.
- Registered Partners are knowledgeable about telephony, VoIP, and networking
- Silver Partners have demonstrated experience in selling and installing VoIP solutions and have AudioCodes trained sales and technical people on staff to support their end customers
- Gold & Platinum Partners represent a strategic group of partners that have continually demonstrated exceptional AudioCodes revenue performance, and the highest level of expertise in planning, designing, integrating, and supporting AudioCodes’ solutions
Partner Program Requirements
Base level requirements for AudioCodes’ Partner Program consist of completing the Authorized Indirect Channel Partner Agreement and providing end user and solution partner names in POS. In addition, all AudioCodes Partners must meet the definition for Value Add.
| Program Requirement |  |
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| Registered | Silver |
Gold |
Platinum | |
| Geographic Availability | EMEA, LATAM, APAC | Wordwide | Wordwide | Wordwide |
| Registration Document | Required | Required | Required | Required |
| Min. Number of Certified Sales / Pre-Sales Representatives* | 1 | 2 | 4 | 6 |
| Min. Number of Certified Post-Sales Engineers (FAEs) |
N/A | 2 x ACA |
2 x ACP or 1 x ACP & 2 x ACA |
3 x ACP or 2 x ACP & 2 x ACA or 2 x ACA & 1 ACE |
| Ability to Provide Tier-1 Support** | Required | Required | Required | Required |
| Demonstration System | Recommended | Required | Required | Required |
| Minimum Annual Revenue | N/A | See Channel Account Manager | See Channel Account Manager | See Channel Account Manager |
| Agreed Business Plan | N/A | See Channel Account Manager | Required | Required |
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Point of Sales Reports with End User Information |
N/A | Required | Required |
Required |
| "Click to Accept" Terms & Conditions |
N/A | Required | N/A | N/A |
| Signed Contract | N/A | N/A | Required | Required |
* Certifed Sales / Pre-Sales individuals are reuqired to take and pass the on-line exam
** Ability to provide Tier-1 support is only required In regions where AudioCodes Customer Technical Support (ACTS) vendor direct support program is not available
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| Registered | Silver | Gold | Platinum | ||
| Sales Benefits | |||||
| Competitive Bid Desk | N/A |  |
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| Receives Sales Leads | Via Web Channel Locator | Basic, Via Web Lead Tool | Priority List, Via Web Lead Tool | Premier List, Via Web Lead Tool | |
| Joint Sales Engagement with AudioCodes Enterprise Sales Manager | As Required | As Required | |
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| Special Product Promotions | |
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| Competitive Trade-In Program | |
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| Sales Incentives and SPIFFs | N/A | Limited | |
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| Inside Sales Support** |
N/A | |
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| Channel Account Manager |
N/A | Limited | |
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| Higher invesments Discounts | N/A | N/A | |
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| Training, Certification & Technical Support | |||||
| On Demand Web Video Training | |
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| Access to Knowledge Base | |
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| Onsite Sales Training | Limited | Limited | |
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| Participation in Beta Programs | N/A | N/A | |
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| Access to Tech Support*** | Online Documentation & Distributor |
Online Documentation & Distributor |
Online & FAE | Online & FAE | |
| Access to Pre-Sales (SE) Organization |
Limited | Limited | |
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| Marketing Tools & Programs | |||||
| Business Development and Marketing Support | Limited | Limited | |
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| Marketing and Sales Tools | |
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| Partner Logo & Guidelines | |
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| Demand Generation Opportunities | Limited | Limited | |
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| Trade Show Participation | N/A | |
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| MDF Eligibility | N/A | N/A | |
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| Partner-Level Access to AudioCodes' Web site | |
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| Access to online CRM Tools | N/A | |
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| Higher investment discounts | |
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* AudioCodes will instruct Authorized Distributors to sell at minimum partner discounts off AudioCodes List Price
** Limited geographical availability
*** Purchase of a support package / contract required
U.S. Federal Authorization
AudioCodes requires Partners to separately qualify to sell into U.S. Federal Government Agencies. The program benefits Partners by ensuring that only authorized U.S. Federal partners have access to special pricing, programs, and contracts that have been made available to U.S. Federal Agencies. Authorization is by invitation.