Dear NextGen Voice News Readers, Customers and Channel partners, It gives me a great pleasure to take this opportunity and introduce myself. Recently, I joined AudioCodes management team as Vice President for Channel Operations & Marketing.

Why now?

With the accelerated growth of VoIP networks and services and the growing success of our MediaPack™ and Mediant™ product lines, we are looking to team up with the most qualified channel partners in order to provide top quality service and support to our customers.

As a leading vendor in the VOIP market, AudioCodes is committed to continue its massive investment to further develop its product portfolio and technology offering. Our channel partners have the presence, relationships and support infrastructure to complement our technology and turn it into a real solution which can meet customers’ expected level of support and service.

One of the key basic concepts around VoIP is the openness allowing System Integrators to master the technology and demonstrate their competencies by truly designing and integrating a solution which can be best of breed. This approach should generate high rewards both for the System Integrator and the customers.

AudioCodes offers you innovative, best voice quality technology, which is truly open. We are committed to be open with Control protocols and softswitch agnostics. We will continue to maintain our interoperability with all the leading softswitch and voice services vendors. We sincerely believe that this approach best serves our customers and enables them to get the highest returns on their investments.

So what’s next?

AudioCodes is going to introduce a new channel partner program. Whether you provide products, services, or solutions, partnering with AudioCodes will pay off.

The AudioCodes Channel Partner program will provide a level field for knowledge and certifications. It will help you to differentiate yourself from the competition and offer the right combination of recognition, resources and rewards to help you to be successful in the newly evolving VoIP market.

Alongside the announcement of the program AudioCodes will launch a new Channel Portal which will be your connection to a wealth of resources all aimed at increasing your profitability and customer satisfaction.

Together we can leave our mark and provide truly innovative open solutions with uncompromising voice quality.

Sincerely Yours,
Gary Drutin
Vice President, Channels Operations and Marketing