AudioCodes’ channel based sales in 2005 exhibited a significant level of growth. Currently, a large portion of AudioCodes global sales is achieved by our expanding network of distributors and system integrators. With the support of sales and pre-sales teams located in an expanding number of AudioCodes worldwide branches, a greater demand for AudioCodes’ VoIP solutions has been created.
The AudioCodes channel & application partner portal is our key communication tool to the channel community. Hit-rate statistics for the Channel portal conclude that channel partners access the portal for marketing information, sales tools and to acquire product knowledge via the e-learning presentations.
The addition of portal content occurs on a daily basis, with recent inclusions consisting of:
- Product notices
- Compliance information
- Additional application partner information
- Lead time information
- Added marketing content
During the past few months, AudioCodes invested in updating its channel contacts database. Using this updated information, we shall invest in joint sales and marketing activities with our channels, including:
- Joint seminars & trade shows
- Direct mailers
- Webinars
- Joint campaigns
- Any marketing activity jointly initiated by AudioCodes and the channel Technology trends in the VoIP space support the success of AudioCodes’ channels worldwide.
Global carriers are migrating to NGN architecture, supported by AudioCodes’ system integrators. Enterprises are progressing to IP Telephony and VoIP, with an increasing number of ISVs, OEMs and ODMs using AudioCodes technology to easily transform their applications and systems from TDM to VoIP architectures.
AudioCodes has a unique position in the market and provides a full complement of offerings in VoIP technology – ranging from chips, modules and blades to media gateway and media server, CPEs and high-density systems.
AudioCodes’ large partner ecosystem, provides full solutions for today’s most desirable carrier and enterprise applications, including Fixed Mobile Convergence, IP Centrex, Cable Telephony, Unified Messaging, IP-PBX and many more.
AudioCodes and its’ channels are well positioned to continue the drive towards implementing VoIP and IP NGN in enterprises and carriers in 2006 and well into the future.
