Press Releases

Sep 29, 2005

AudioCodes Launches New Web Portal for Channel and Application Partners

The new portal offers marketing and sales information creating a connection between AudioCodes channel partner and application partner communities

Lod, Israel – September 29, 2005 – AudioCodes (NASDAQ: AUDC), a leading provider of Voice over Packet (VoP) technologies and Voice Network products, today announced the launch of its new channel partner web portal.

The new portal is an enhancement to the current Marcom portal, and includes sales and marketing tools for AudioCodes channel and application partners worldwide. AudioCodes channel partners can use the portal to locate information required in order to sell and support AudioCodes technology and networking products. Information available through the portal includes product and solution presentations, data sheets, white papers, case studies, and many other sales and marketing tools for the channel.

Included in this enhancement is the launch of a new E-Learning section which contains hours of video presentations compiled by the AudioCodes marketing team. This E-Learning material provides up-to-date information about AudioCodes lines of technology products, media gateways and media servers.

The new portal highlights a detailed list of AudioCodes’ application partners, who have adopted AudioCodes technology in conjunction with their software and hardware in order to provide integrated solutions to their customers. Those solutions address functions such as IP-PBX, softSwitches, unified messaging, fixed-mobile convergence, networked fax, billing, contact center and more. AudioCodes channel partners can utilize this information to find out-of-the-box, integrated solutions for their customers. The channel partner locator tool within the portal can be used by AudioCodes’ application partners to expand their network of resellers and systems integrators.

“AudioCodes special position in the market, providing both technology products to OEMs and ISVs and networking products to systems integrators, enterprises and service providers, allows us to play a key role in the new VoIP ecosystem”, said Haim Melamed, AudioCodes’ Director of Channel Marketing. “Using our key position in the market, we can act as the point of contact between an expanding network of channel partners, and a large number of application partners.”

“AudioCodes is committed to expand its channel business and continue to support the channel with its daily sales efforts,” said Gary Drutin, AudioCodes’ VP of Channels Operation and Marketing. “While AudioCodes overall business is rapidly growing, the percentage of our channel based business is growing even faster, and has doubled over the last year. Our channel based revenue is currently contributing about a third of AudioCodes business. The new channel portal is an important tool to support our global growth.”

AudioCodes Channel Partner portal is available from AudioCodes web site for registered users only.