Mobile VoIP Roaming for Service Providers

Mobile VoIP Roaming for Service Providers – Market Requirement

 

In the world of mobile telecommunications, “roaming” is the term used to enable use of a mobile device in a different location than the local “home” geographical area (the “home network” where the service was registered). Similar to voice roaming, SMS roaming is the process of sending and/or receiving SMS text messages when travelling abroad.

Demand from consumers for more economical roaming rates is forcing service providers to look for alternatives to reduce roaming costs, while offering more attractive packages for customers.  In addition, peer-to-peer VoIP services have motivated service providers to avert lost revenue and customer churn by offering free or inexpensive, toll-bypass VoIP service while abroad.

The current cost to roaming customers is very high. As a result, customers are looking towards inexpensive alternatives, where most of the roaming revenue goes to the remote operators.  By using Mobile VoIP, customers can make and receive calls or send and receive SMS messages over IP, while reducing their roaming fees. In addition, customers can keep using the same number.  Local operators can fully control the price, while enjoying a very fast and profitable ROI, since all revenues are paid to them.
 
If mobile operators haven't always taken advantage of Voice over IP technology, now is the right time for them to reap the benefits.

 

Mobile VoIP Roaming for Service Providers – the AudioCodes Solution

 

AudioCodes VMAS is a mobile VoIP Solution from AudioCodes comprised of the Client Management System (CMS) and a variety of mobile soft clients for leading mobile operating systems and smartphones. VMAS is currently available for such leading Smartphones as iPhone/iPod Touch, Nokia, Samsung, HTC and others.

The VMAS client brings you high quality Voice over IP calls via existing mobile phones (using WiFi and cellular data). This enhances standard GSM Mobile Networks by taking advantage of widespread data connectivity available today via WiFi hotspots and cellular data networks.

The solution allows roaming subscribers to initiate voice calls and send text messages (SMS) over a Wi-Fi connection, via their current mobile handsets at highly cost-effective rates.

Mobile service providers can increase utilization of their network by roaming users by taking advantage of public WiFi networks or cellular data, saving subscribers international termination costs.

 

Standard GSM Calling Roaming vs Mobile VoIP Roaming
  Standard GSM Calling Mobile VoIP
Availability Available in all handsets Smart Phones only with third-party software
User Interface No Change Minor changes (depending on handset)
Revenues to Operator Limited and based on revenue sharing with the Visited Network’ Operator Full Control, 100% of revenue
Customers Cost High.  Customers are looking for Alternatives Attractive to mobile customers
SMS Very high cost to customers Low cost to customer, zero cost to operator, 100% of revenue goes to operator.
Same Phone Number Supported Can be supported (depends on client)
Same Address Book Supported Can be supported (depends on client)

Mobile VoIP Roaming for Service Providers – Benefits

 

  • Efficient Distribution - Efficient distribution of the clients to the relevant mobile handsets
  • Interoperability - Wide interoperability with all major SIP softwitches, gateways and clients
  • Flexible Branding - Possibility to brand the application according to the service provider’s needs, including pre-configuring and shipping the mobile device ready for use
  • Provisioning - Ability to pre-configure and lock the service provider’s configuration, thereby eliminating risk of possible customer fraud
  • Device-independent - The VMAS Client is a stand-alone application - it cannot be blocked or disabled by the phone manufacturer
  • Platform-independent - Available on leading mobile devices and operating systems, including Symbian, Windows Mobile, Apple and Android


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