Mobility Solution for Wireline Service Providers – Market Requirement

Fixed-Mobile Convergence trends are changing the way wireline and mobile Service Providers compete. Wireline Service Providers are facing increased pressure to add new revenue generating services, and can now use their customers’ current mobile smart-phones to deliver next generation mobile services by using VoIP over WiFi  or Cellular Data. Customers can enjoy mobility in their home, using their home WiFi network, as well as on-the-go, by connecting to public WiFi services or by utilizing flat-fee mobile data packages.
Wireline Voice Over Broadband (VoBB) operators, including Cable Operators, xDSL providers, FttX operators and other ITSPs, can now add the fourth service to their triple-play offering – Mobility. The Triple-play offering (Internet, TV and Telephone) can be extended with VoIP-based mobility applications. VoBB service providers can leverage their VoIP knowledge and enhance their portfolio by adding mobility to their current offering and becoming a multi-play service provider, extending their reach to outside the home, and offering a better package for their customers.  Mobile virtual network operators (MVNOs) can bypass expensive mobile service agreements, and divert their customers directly to their network using VoIP.
Operators can also offer the service to reduce customer’s roaming cost and divert roaming users revenue from the mobile provider to themselves.  By using Mobile VoIP, one can make and receive calls or send and receive SMS messages over IP, while reducing roaming fees.
Mobility Services are also expected to offer high quality experience. Today’s VoIP technology allows mobile VoIP to deliver higher than PSTN quality using High Definition VoIP (HD VoIP).  Voice quality is taking a front seat while Service Providers are differentiating their services with it.
Mobile VoIP will become dominant in the coming years as smart-phones are becoming more popular and cost-effective, allowing internet access and enhanced services. These enhanced services include SMS, MMS, Unified Messaging and many other services, currently available only for traditional mobile devices.

Wireline Mobility Solution for Service Providers – the AudioCodes Solution

AudioCodes VMAS is a mobile VoIP Solution from AudioCodes comprised of a Client Management System (CMS) and a variety of mobile soft clients for leading mobile operating systems and smartphones. VMAS is currently available for leading Smartphones such as iPhone/iPod touch, Nokia, Samsung, HTC and others.

The VMAS client delivers high quality Voice over IP calls via existing mobile phones (using WiFi and cellular data). This enhances standard Mobile Networks by taking advantage of widespread data connectivity available today via WiFi hotspots and cellular data networks.

The solution allows any subscriber to initiate voice calls and send text messages (SMS) over a Wi-Fi connection or mobile data networks, via their current mobile handsets at very cost-effective rates.  Subscribers can initiate voice calls and send SMSs anywhere in their country or the world (Airports, Hotels, Coffee Shops etc.), as if they were calling from their home.
AudioCodes VMAS supports cutting-edge High Definition Voice (HD VoIP).  VMAS is designed to utilize the most popular wideband coders, such as G.722 and G.722.2 (AMR-WB), in addition to narrowband voice coders, such as G.729 and G.711. AudioCodes’ advanced capabilities, such as Packet Loss Concealment, high quality echo cancelation and low-latency, adaptive jitter buffers ensure the HD VoIP voice quality experience.
 

Wireline Mobility Solution for Service Providers – Benefits

• Efficient Distribution - Efficient distribution of the clients to the relevant mobile handsets
• Interoperability - Wide interoperability with all major SIP softwitches, gateways and clients
• Flexible Branding - Possibility to brand the application according to the service provider’s needs, including pre-configuring and shipping the mobile device ready for use
• Provisioning - Ability to pre-configure and lock the service provider’s configuration, thereby eliminating risk of possible customer fraud
• Device-independent - The VMAS Client is a stand-alone application - it cannot be blocked or disabled by the phone manufacturer
• Platform-independent - Available on leading mobile devices and operating systems, including Symbian, Windows Mobile, Apple and Android