Resellers Partner Program

Resellers Partner Program

Advanced networking solutions and world-class support services

Together with our global network of value-added resellers (VAR), system integrators (SI) and agents, we are committed to building advanced networking solutions that increase employee productivity, enhance customer satisfaction, and are easy to operate and maintain. We collaborate with our channel partners to offer world-class support services and address customer needs from design to implementation and ongoing operations.

Our partners design, integrate, and complement AudioCodes’ solutions with products from additional solution partners and leading network equipment providers, resulting in best-of-breed networking solutions.

visit our channel partner locator page

Reseller and Agent Program Levels

The program consists of three levels to enable partners, integrators and agents to further develop their VoIP portfolios, increase customer satisfaction and maximize profitability.

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    Registered Partners & Agents

    Registered partners and agents have access to exclusive sales tools and content on the AudioCodes partner portal, and are eligible for deal registration and training promotions.

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    Gold Partners

    Gold Partners have proven experience in selling and installing AudioCodes products and solutions and are eligible for access to exclusive sales tools and content on the AudioCodes partner portal, improved margins on agreed targets, deal registrations and special promotions.

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    Platinum Partners

    Platinum Partners represent a strategic group of partners that have continually demonstrated exceptional AudioCodes revenue performance, making them eligible for further increased margins on agreed targets, larger discounts on deal registrations, co-op marketing funds, and AudioCodes Rewards incentive program.

Benefits

Registered Level & Agents Gold Level Platinum Level
AudioCodes Rewards Program - - Yes
Deal registration Yes Yes Yes
Marketing Development Funds (Per AudioCodes approval) - Yes Yes
Special promotions - Yes Yes
Registered Level & Agents Gold Level Platinum Level
Access to exclusive tools and content on AudioCodes Partner Portal Yes Yes Yes
Access to AudioCodes Product Wizard Yes Yes Yes
Online access to sales training and certification Yes Yes Yes
Access to AudioCodes online technical and marketing document library Yes Yes Yes
Discount for NFR lab equipment Yes (N/A for Agents) Yes Yes
Integrated marketing campaigns Self-Service Self-Service Custom/High-touch
Registered Level & Agents Gold Level Platinum Level
Lead referral - - Yes
Listing in AudioCodes partner locator Yes Yes Yes - priority listing
Executive briefings As needed Bi-annual Quarterly
A-Team participation (North America only) - By invitation only By invitation only
Channel marketing manager (North America only) - As needed Named
Channel account manager (North America only) Primary distributor Named Named
Registered Level & Agents Gold Level Platinum Level
Pre-sales update and training Optional Annual Semi-annual
Eligible for training promotions Yes Yes Yes

Requirements

Registered Level & Agents Gold Level Platinum Level
AudioCodes-Certified Engineers (ACA or ACP) Not required 1 2
Complete AudioCodes Online Sales Training 1 employee 2 employees 4 employees
Own lab equipment Optional Recommended Mandatory
Registered Level & Agents Gold Level Platinum Level
Minimum annual product and service purchases (per country) - Medium High
Agreed annual business plan Optional Recommended Mandatory
Quarterly business review meetings Optional Recommended Mandatory
Inclusion of AudioCodes logo and a link to the AudioCodes website within the partner's website Mandatory Mandatory Mandatory
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