In India’s rapidly evolving digital economy, voice communication remains a mission-critical service for enterprises across sectors. As hybrid work becomes the norm, businesses are increasingly turning to unified communications platforms like Microsoft Teams to streamline collaboration. Yet integrating robust, compliant voice capabilities into Teams can still be a challenge – particularly in a market as complex and regulated as India.
And that’s exactly where Tata Tele Business Services comes in. We recently spoke to Amit Thakkar, Vice President and Group Product Head for Converged Communications at Tata Teleservices, to get the full story.
A Strategic Partnership Built for Scale and Simplicity
Tata Tele Business Services (TTBS), a leading provider of digital connectivity and cloud-based communication solutions in India, has partnered with AudioCodes to simplify and accelerate the deployment of voice services for Microsoft Teams.
Leveraging AudioCodes Live Platform, TTBS delivers a fully managed, end-to-end calling experience under its Smartflo UCaaS product line – helping Indian enterprises of all sizes modernize voice communications without complexity.
As Amit Thakkar explains:
“We as a company believe in democratizing technology. This means that we empower enterprises . . . with innovative and reliable technology solutions to help them navigate their digital information journey seamlessly.”
Fast, Compliant Voice Integration for Microsoft Teams
This partnership is more than a technical integration – it’s a strategic alignment between two organizations committed to innovation, agility and customer success. The joint offering enables TTBS to provide native voice calling within Microsoft Teams using both Direct Routing and Operator Connect, while adhering to India's stringent telecom regulations. It also provides Tata with the infrastructure to offer add-on voice applications to its customers in the future.[DR1]
By offloading the heavy lifting of voice integration to AudioCodes, TTBS can focus on what it does best – delivering high-quality, compliant telecom services with local expertise and enterprise-grade support. AudioCodes Live Platform provides the automation, orchestration and real-time monitoring capabilities that TTBS needs to scale quickly and securely, all while ensuring a consistent, high-performance Teams voice experience.
“At TTBS, we needed a partner that would simplify deployment, enhance scalability and unlock new revenue opportunities,” says Amit Thakkar. “After evaluating multiple platform partners, we selected AudioCodes Live Platform as the ideal solution to achieve these goals.”
A Single Solution Tailored for Indian Enterprises
This approach allows TTBS to serve a wide range of customers, from small and mid-sized businesses to large enterprises, across verticals such as finance, manufacturing, healthcare and IT services. With Smartflo for Microsoft Teams, customers gain access to:
- A single platform for collaboration, messaging and voice
- Built-in integration with existing phone numbers and calling plans
- Seamless onboarding and lifecycle management
- End-to-end support from a trusted Indian provider
Award-Winning Execution and Market Leadership
The impact of this collaboration hasn’t gone unnoticed. TTBS was recently recognized as an AudioCodes Live Platform Partner of the Year 2024, a testament to its innovation, execution and market leadership in voice-enabled collaboration services.
As more Indian organizations embrace digital transformation, the TTBS-AudioCodes partnership sets a powerful example of how telecommunications companies can evolve from legacy infrastructure to cloud-native service delivery. By simplifying the path to Teams voice, they’re empowering customers to communicate more effectively, adapt faster and compete more confidently.
A Future-Ready Model for Voice in the Cloud
For businesses in India, the future of enterprise voice is here – and it’s powered by TTBS and AudioCodes. As Amit Thakkar noted: “We see our partnership with [AudioCodes] as a driving force for continued innovation in enterprise communications. As businesses accelerate their digital transformation, the demand for seamless, intelligent and scalable communication solutions will only grow.”
Check out full interview in the video at the top of this page.
